This is a branding design project I created for a company called “Sweet Melts.” Sweet Melts is a wax melt subscription box company. Below shows my design process from start to finish.
Analytical and Creative Research
Creating a Moodboard
I conducted analytical and creative research by reviewing the creative brief provided by the client and creating a moodboard.
Initial Design Ideas
Putting Pen to Paper
After creating a moodboard, I started by sketching out logo design concepts. Here are a few of my sketches.
Brand Style Guide
Designing a Brand Style Guide
This is the final brand style guide I designed. It contains a primary logo, secondary logo, favicon, color palette, fonts and a few graphical elements
Creating a Mockup
Finally, I created a mockup to showcase the logo.